EXPERIENCE

Design Leadership at Asana

San Francisco, CA  |  Hybrid  |  4 Years + (Current)

Asana is a leading, global workplace collaboration software company (SasS, B2B) that specializes in AI-powered project management and planning tools tailored toward achieving company missions and goals.

Product Design Pillar Lead, Design Foundations

March 2022 - Current | 2 Years, 7 Months

• Created the Design Foundations program at Asana including all horizontal design teams, reporting to the Head of Design.

• Hired/promoted leaders or managers for Design Systems, Accessibility, Visual Experience and Content Design programs.

• Founded the Visual Experience design program to drive higher quality visual design with the product org. 

• As part of Product Design leadership, enabled a successful design system, drove product-wide quality initiatives, delivered 
on crucial accessibility milestones, and led 0-1 design vision programming across R&D and Design orgs.

• Concurrently maintain the role as Frameworks Area Lead for Design: senior-most design lead responsible for Design Systems 
& Accessibility Design programs. Oversaw successful product design accessibility remediation efforts in 2023. 

Creative Director

June 2021 - March 2022 | 10 Months

• Co-led creative and brand direction for Asana. Senior most manager, reporting to Head of Product and Chief Marketing Officer. 

• Managed 5 manager/leads — a total team size of 21 including motion, copywriting, core, campaigns and interactive teams. Hired Head of Copywriting, Head of Core Brand.

• Created web-based brand guidelines while operationalizing departmental goals and streamlining creative process.

• Concurrently maintained responsibilities for Interactive Design Lead.

Interactive Design Lead / Manager

Sept 2020 - Dec 2021 | 1 Year, 4 Months

• First-ever Design Lead responsible for the design of all Asana.com web properties, reporting to the Creative Director.

• Managed 3 Individual Contributor (IC) reports. 

• Created the first web-based component system to translate static web properties to dynamic CMS templates.

• Managed growth web design program, generating millions in organic revenue.

Design Leadership at Left Field Labs (Google Creative Partner)

Venice Beach, CA | Hybrid |  7 Years, 4 Months

Left Field Labs, recently acquired by Stagwell, is a design and technology agency that specializes in creative innovation for leading technology and consumer product companies. During my 7 years, I was embedded at Google as an agency vendor.

Executive Director of Brand + Innovation

June 2018 - June 2020 | 2 Years, 1 Month

• Directed digital client marketing projects projects across strategy, visual design, messaging and user experience. 

• Led consultative design workshops expanding company revenue channels while defining new client strategies. 

• Steered internal company initiatives and marketing programs including brand identity, messaging and sales materials.

• Advised company-wide, while directly supervising marketing specialists team embedded at Google.

• Clients included: Google, VMware, Cisco, TriNet, Aveda, Experian and fintech start-ups.

Creative Director

March 2013 - June 2018 | 5 Years, 4 Months

• Founded a multidisciplinary creative/design department comprising over 10 team members including visual designers, 
UX designers, motion designers and copywriters across hybrid locations.

• Directed 100+ digital creative projects including websites, apps and online products reaching billions of users.

• Generated new business, contributed to hiring and championed agency staff growth from 10 to 100.

• Created and optimized creative process and tooling to improve company efficiency and successful project delivery.

• Clients included: Google (across 20+ teams), Uber, Hyatt, Discovery Channel, Stripe, Tone It Up, Leia.

Full experience history available on Linkedin